The most People-First and Digital-First credit union.

BlueShore Financial and Beem envision a future where financial wellness can be achieved by all.

Together, leveraging our shared resources and expertise, we aspire to become the most people-first and digital-first credit union in the province. This means offering members the best of both worlds: a large network of branches and support centres across the province for personal and expert advice, combined with modern digital solutions to make banking effortless.

We will continue to work as a system to compete with banks and digital financial institutions on products, technology, services, rates, and advice, while still offering the benefits of a financial co-operative.

Our deep community knowledge and local decision-making means we adapt to the unique realities and needs of our members, offering meaningful support and investment in local economies and businesses.

Powering it all is our people. We celebrate the passion and savvy of our people; supporting, developing and challenging ourselves and each other each and every day to become a better financial institution while helping our members achieve their financial well-being.

A woman and her dog gazing out at an Ocean view featuring gulf islands

Merged credit union goals

With increased financial, human, and technology resources, we believe the merged credit union will be better equipped to handle market challenges and remain resilient and sustainable. It aims to deliver personalized service, strengthen member relationships, and enhance services using combined resources and new technology.

Employees are expected to have more opportunities for learning and skill development, fostering a supportive and growth-oriented environment by combining best practices from BlueShore Financial and Beem.

It is intended that the merged credit union will make a meaningful impact in local communities by increasing community funding from the start. It will also support other credit unions through collaboration, leadership, and partnerships, thereby contributing to a stable BC credit union system.

These priorities aim to promote financial wellness, expand the branch network, enhance experiences, capture opportunities, and establish the merged credit union as a trusted community brand.